Event Strategist. I create intentional experiences and inspiring moments that resonate with audiences and deliver measurable results — from 50-person activations to 45,000-person Dreamforce zones.
With over 20 years in experiential and event strategy, I've built programs from the ground up for some of the world's most recognized brands. From conceiving Salesforce's Trailhead event universe to leading Redis through a global brand refresh, my work sits at the intersection of strategy, storytelling, and unforgettable execution.
I'm a creative disruptor who blends experience design, behavioral economics, and human-centered thinking to craft moments that don't just engage — they convert. Whether it's a 1,200-person summit or an immersive pop-up, I deliver ROI while making people feel something real.
From Dreamforce's iconic Trailhead Zone to the Army Experience Center — 20+ years of programs across tech, entertainment, government, and beyond. Every event is a story told in real time.
From concept to execution, I design immersive brand experiences that surprise, engage, and convert audiences into advocates. Built on behavioral economics and human-centered design principles.
Strategic planning and end-to-end production for corporate events that align internal culture, reinforce brand values, and build meaningful stakeholder relationships at every scale.
Proven expertise producing large-scale technical conferences that drive developer community growth, generate pipeline, and establish your brand as a category leader.
Beyond the brief, I believe the best events have an artistic core. Community projects, creative experiments, and passion-driven productions inform everything I bring to client work.
A passion project that brought together community, creativity, and competition in one of San Francisco's most beloved cultural institutions. This work earned both the SFMOMA Honorarium and the Kids Choice Award in 2022 — proof that the best events create joy that transcends any brand brief.
Ready to create an experience your audience will never forget? Whether it's a global summit, an intimate activation, or an entirely new event concept — let's talk strategy.